Are you
a publicist
looking
for online
movie
marketing?
As a movie publicist, you are
responsible
for creating
"buzz"
about
your
movie,
the actors
and the
events
that
surround
your
movie.
Like
the many
publicists
who call
StirMovies,
you are
looking
to expand
into
the far-reaching
publicity
capacity
of the
internet,
but you
aren't
sure
what
steps
to take.
Did you know that the initiatives
that
you are
taking
in your
offline
publicity
can be
magnified
and synergized
with
online
marketing
initiatives?
Did you know that there are
multiple
distribution
channels
for press
releases
that
will
give
your
movie
the kinds
of powerful
links
that
are key
to recognition
in search
engines?
If you are looking for a new
method
of publicity,
but don't
know
anything
about
how to
create
buzz
online
- we
are here
to help.
We love
working
together
to produce
cohesive,
powerful,
synergetic,
cost-effective
publicity
campaigns
for your
clients.
Why publicity online?
- The movie-going audience
expects to
find you online.
40% of movie-goers
under the
age of 39
look first
to the internet
to find out
about movies.
- Movie trailers
are among
the most
downloaded
videos online.
There are
more downloads
of movie
trailers
than blooper
videos, joke
videos, music
videos or
user-generated
videos.
- You have
to be proactive
about your
client's
reputation.
All it takes
is for one
person to
dislike your
movie, to
create a "yourmoviesucks" website
and become
more accessble
to the online
audience
than your
positive
movie reviews.
- You can
gain information
for this
movie and
your future
movies. If
you motivate
your grassroots
audience
to interact
with you,
you can talk
to them about
future stages
of movie
marketing
- theatrical
release,
DVD release,
DVD downloads
and sequels.
Here's a tip that will
really help:
Take time today to update your
client's
IMDB
listing
- not
just
their
personal
listing,
but all
of the
listings
for every project
they've
ever
worked
on.
IMDB is one of the most recognized
web sites on the internet - it
is the top movie website among
US internet users with more than
190 million unique visitors each
year. |
