Are you
a Movie
Director
looking
for online
marketing?
As a movie director, you have
invested
your
heart
and soul
into
your
most
recent
movie.
Like
the many
directors
who call
StirMovies,
you are
likely
looking
for a
new way
to market
your
latest
project.
Did you know that over the course
of the
next
3 years,
the percentage
of movie
advertising
online
will
increase
from
4% to
11% of
the total
advertising
budget?
If you are looking for a new
method
of marketing,
you are
likely
on the
cutting
edge
of movie
directors
and movie
marketing
initiatives
in your
industry.
There
is a
lot of
talk
about
online
marketing,
Facebook
groups,
viral
marketing
and other
techniques,
but the
truth
is that
most
movies
are just
starting
to take
advantage
of these
powerful
cost-effective
marketing
tactics.
Why market online?
- The
movie-going
audience expects to find you
online. 40% of movie-goers
under the age of 39 look first
to the internet to find out
about movies.
- Movie trailers are among
the most
downloaded videos
online. There
are more downloads
of movie trailers
than blooper
videos, joke
videos, music
videos or user-generated
videos.
- You have to be proactive
about your
reputation. All it
takes is for
one person to dislike
your movie,
to create a "yourmoviesucks"
website and become
more accessble
to the online
audience than
your positive
movie reviews.
- You can gain information
for this
movie and your
future movies.
If you motivate
your grassroots
audience to interact
with you,
you can talk
to them about
future stages
of movie marketing
- theatrical release,
DVD release, DVD downloads
and sequels.
Here's a tip that will really
help:
Take time today to update your
IMDB
listing
- not
just
your
personal
listing,
but all
of the
listings
for every
project
you've
ever
worked
on.
IMDB is one of the most recognized
web sites
on the
internet - it
is the
top movie
website
among
US internet
users
with
more
than 190 million unique visitors each year. |
